Models don’t realise that if they do not have a portfolio that it becomes difficult for the model to book work. In this industry, ad agencies or top brands need to see what the model looks like, hair colour, eye colour, height etc before booking the model. So booking work is near impossible if the model does not have physical representation through their portfolio.
If the model is represented by a model agency, then the model’s agency will send out the model’s Z-card or profile for castings or potential bookings that come in. The model’s Z-card or profile is a snapshot of the models’ portfolio, showing different looks and also includes the models booking information and stats. Without a portfolio, the model will not have a Z-card, which means the model’s agency cannot submit Z-cards on the models’ behalf to book the model work.
Being a professional model means that you would need to be signed with a model agency, who receive castings and auditions from casting agents and advertising agencies. Your model agency should insist that as a model on their books you need to have a professional portfolio done in order to be represented on their books. Normally modelling agencies can suggest a photographer or a studio so that you can do your model portfolio shoot.
Your portfolio is a representation of you and how you look. It’s your marketing material that the model and the model’s agency will use in order to book the model work. It is important that the model’s portfolio is recent and kept up to date with the model’s current look and that the photos included in the portfolio are no more than a year old. A model portfolio is a model’s most essential tool required to book the model work. And should be kept in a book form as well as kept on your modelling agencies website so they can represent you and book you work.