At Choice Model Management, diversity isn’t just a buzzword, it’s at the heart of who we are.
In an industry that often talks about inclusion without truly embodying it, we’re here to change the game. We find beauty in every line, curve, wrinkle, and stance. Our models are more than just pretty faces, they’re real people with unique stories, voices, and presences.
From Leeds to London, Glasgow to Cardiff, we’re dedicated to building a fashion world where everyone, no matter their age, size, or shape, can see themselves represented in a genuine way.
The Issue Isn’t Just Visibility, It’s True Representation
Fashion has dabbled in diversity for years, occasionally featuring a curve model on a billboard or showcasing an older woman in a holiday ad. But for many, these moments feel more like token gestures than real progress.
Have you ever stepped into a store and thought, “Nothing here feels like it’s made for me”?
You’re definitely not alone.
– Mid-size women:those who find themselves in the often-overlooked space between standard and plus sizes, face daily challenges finding clothes that fit and flatter.
– Petite women: despite society’s narrow beauty standards, often struggle to find styles that cater to their proportions.
– Older women: especially those over 50, are frequently left out of the fashion dialogue entirely. And when they are included, the focus tends to be more on novelty than genuine representation.
We hear it all the time:
“Where are the women who look like me?”
“Why is aging something to be hidden rather than celebrated?”
“Why does diversity seem to stop at size?”
Our Answer: Showcasing the Models the Industry Often Ignores
At Choice Model Management, we don’t believe in ‘types.’ We believe in people.
We represent a fresh wave of UK talent, from mature models who exude elegance in their 60s to mid-size trailblazers who are redefining fashion standards. Our roster includes:
– Petite women
– Tall women
– Curvy women
– Athletic women
– And those with body shapes that defy conventional categories
We do this because we understand the difference between inclusion that’s merely performative and representation that’s real and resonant.