Alright, let’s get real for a sec.
Choice Model Management? Yeah, we’re all about celebrating the weird and wonderful in every model, because, honestly, one-size-fits-all? Please.
Before anyone hits the runway, though, there’s always the classic UK newbie question:
“Where exactly do I even fit in?”
Whether you wanna see your face next to a headline in Vogue or snuggled between cat memes on an H&M Insta ad, knowing the difference between editorial and commercial modelling isn’t just helpful, it’s, like, your survival toolkit.
Sure, both mean cameras in your face, but the realities? Night and day, mate.
Let’s break it down, minus the high-brow spiel.
More like if you grabbed coffee with someone who’s actually slogged through it.
Editorial Modelling: The Drama Queen of Fashion
So, imagine London Fashion Week. It’s all serious faces, eyeliner that could cut glass, and walking in terrifying shoes your nan would cluck her tongue at.
Editorial modelling is where fashion goes from “wear it to the shops” to “wear it as art.”
Dramatic, moody, a bit weird sometimes, but, weirdly, it works.
Who do you see here?
Old school said only the gangly 5’9″ and up, bone-structure-from-the-gods types. To be fair, some casting agents still fawn over that, but things are shifting. Editors are into faces that stop them dead, not carbon copies.
Still, yeah, unreal height helps, for now.
Editorial isn’t about flogging a handbag. It’s big vibes, tiny paychecks (at least at first), and using all that artsy exposure as a trampoline to bigger things.
Think bragging rights, not rent money.
Commercial Modelling: Everyone’s Invited, Honestly
H&M, ASOS, Primark, all that jazz.
This is the world where they want people who look like, well, people.
Smiles, personality, maybe a quirk or two.
Commercial work’s about selling stuff to actual humans, not just making someone’s avant-garde sketchbook happy.
Who slides in here?
Frankly, everyone and their dog. Shorter? Fuller? Into dad jokes? You’re good.
Height, age, body? So much less strict.
Honestly, if you feel left out by “traditional” modelling, you might just find your place here.
Brands are crying out for diversity. Different ages, backgrounds, body types, you name it.
Body positivity is more than just a buzzword now; it’s the vibe.
Where Do H&M or Guess Fall In?
Here’s where things go a bit wibbly.
Loads of brands play both sides.
H&M, Zara = mostly commercial, but they pull out the flashy campaigns now and then.
Then you’ve got Guess, AllSaints, kinda straddling both.
Don’t freak if a campaign looks “editorial”; you don’t always need to be 6 feet tall and gaunt to get booked.
Is Height Still Everything?
Ah, the classic panic: “Am I tall enough?”
No sugarcoating, height matters more on runways and in traditional editorials, yes.
But honestly? The industry’s shifting.
Commercial gigs, e-com, beauty, Insta-takeovers—they don’t care if you’re not scraping the ceiling.
Petite, plus, mature, quirky, there’s a spot, and it’s getting comfier by the day.
We’ve placed models under 5’7″ in national stuff, so, y’know, don’t sack it off.
Feeling a Bit Lost? Welcome to the Club.
No one waltzes in knowing what’s up.
You’ll get knocked back, doubt yourself, pick apart your face in the mirror.
Comes with the territory.
But honestly, the modern model scene? It’s bending over backwards trying to include you now, not the other way around.
You don’t need perfection or whatever the latest Instagram filter is selling, just the right folks backing you, a solid plan, and a dash of stubborn.
What’s Next? Drop the Pressure
We’re all about straight talk and helping you figure out what works for you.
Whether it’s edgy magazine spreads or strutting for high-street ads, there’s literally space for you now.
Pick your vibe, go editorial, go commercial, hell, do both if you want.
Here’s your cue if you needed one:
If you’re hyped (or even just a bit curious), ping the team at Choice Model Management.
Let’s map out your next move, side-by-side.
No B.S., just real talk and real chances.
Ready? Let’s cause a little chaos, in a good way.